Keep your pipeline full with these lead generating tips!
Generating leads from your inner circle or sphere of influence is vital to your business. Why? Because all leads are not created equal. Inner circle leads have a greater potential to close than most others. There is more built-in trust from the beginning.
If we don’t close, we don’t get paid!
‘Other’ leads consist of those paid for instead of earned. Paying for leads is fine, but it may not produce a return on your investment. We all have a ‘circle of influence’. Using it to your advantage is a good practice for new and seasoned agents alike. Remind family, friends, former colleagues, and acquaintances that you want to be their agent. Inner circle referrals usually generate most of a first year agent’s business. Not to mention the on-going referral business that it may produce.
Use your inner circle and their referrals to establish a solid contact list. Follow up soon after receiving a lead or meeting someone who has the potential to become a client. These seem like no-brainers, but many do not do the simple things early on to promote success. Commit to working and building your contact list daily. Work your business like a 9-5!
Consistency is key!
Repeat what produces results! Consistency compounds! Set short and long-term goals.
-New agent take away-
Work your sphere of influence because there is a built-in level of trust and rapport. People are more likely to work with someone they like and deem trustworthy, regardless of experience level.
You won’t always be a ‘new’ agent and most clients don’t care, as long as they know that YOU care.
Develop ‘active’ listening skills. Pay attention to the concerns of each prospect so that you may present novel solutions that set you apart and convert the prospect to a client.
Leave them with a positive experience of working with you and referral business will follow. The success of a real estate agent’s business is largely based on referrals and the ability to network.
Networking and following up are keys to building and growing long-term success. Let others know who you are and what you bring to the deal. Business cards, email newsletters, blogs, social media, and phone calls work!
